Listen & Engage with Followers

The Monitor Mentions: Utilize platforms such as Hootsuite, Sprout Social, or Brand24 to monitor mentions of your brand on blogs, forums, and social media. This enables you to keep abreast of discussions on your brand.
Track terms: Put social listening in place to find terms associated with your company, goods, or sector. This enables you to listen to discussions even when there isn't a direct mention of your brand.
Observe hashtags: See what others are saying about subjects linked to your business or sector by keeping an eye on trending or pertinent hashtags.